🔋Performance

What is frontend performance?

Frontend performance refers to the speed and responsiveness of a website or application as experienced by the user. This includes the time it takes for a page to load, the smoothness of scrolling and animations, and the overall user experience. Improving frontend performance involves optimizing the code, images, and other assets to reduce load times, eliminate lag, and create a seamless experience for the user.

Why is frontend performance important?

Frontend performance is important because it directly affects the user experience. A slow or unresponsive website can lead to frustration and a lack of engagement from users. This can result in a higher bounce rate, lower conversion rates, and a negative impact on brand perception. Additionally, fast frontend performance is crucial for SEO and search engine ranking as Google and other search engines take into account page load speed as a ranking factor. Ensuring that the frontend of a website is optimized for performance can lead to increased engagement, conversions, and ultimately, revenue.